I'M ON A MISSION
My goal is to help 500 pet business owners build thriving six figure brands—without burnout, confusion, or relying on ads.
No fluff, no gimmicks—just proven marketing strategies, expert guidance, and a powerful community designed to help you grow a business that gives you freedom, impact, and financial success.
The numbers:
- 200+ media features for clients and personally
- Coached over 100+ pet businesses across AUS, UK, USA, SOUTH AFRICA
I want to work with Founders, Not Hobbyists...
If you're anything like me, didn’t start your pet business to feel stuck, exhausted, and overwhelmed. You started it because you wanted freedom, impact, and success—without sacrificing your sanity.
Imagine building your dream business—a business that people know, love and trust and makes you proud to share.
I did this, and now I’m here to show you how you can achieve it too.
From Losing Everything to Building a Business That Matters
The Social Dog Company was born from a single, heartbreaking moment...
Eight years ago, I purchased a puppy who I named Winston from an online marketplace. When Winston arrived, it was clear—he had come from a torturous puppy mill. That moment changed everything for me. I immediately founded The Social Dog Company, creating fundraising events for rescues and shelters through dog-friendly events.
It exploded. I was featured in over 180 media outlets (without paying a cent) including Sunrise, KIIS FM, Marie Claire, The Daily Mail Australia & UK.
I partnered with major international brands like Tito’s Vodka and Accor Hotels. It was bigger than I ever imagined.
Then, COVID hit. And I lost everything.
The Moment Everything Changed
I was throw m a curveball— life bulldozed me. In just one week my life was thrown upside down…
+ My fiancé left me three months before our wedding.
+ My soul dog died.
+ I had $10 to my name and was jobless after being made redundant, moved back in with my 75-year-old mother, and slept on an air mattress at 35 years old.
I was ashamed. I was sick of my own shit. So I made a decision:
👉 I was done playing small.
👉 I was done waiting for things to change.
👉 I was going to take control and build a life worth living.
And that’s exactly what I did.
Today, I run a six-figure business, helping pet entrepreneurs just like you gain financial freedom and create a brand that actually stands out.
WHY WORK WITH ME?
I'm hear to help you make a lasting impression in the pet industry
Will you be the next success story?
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